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Slopeside AI – Privacy Policy

Effective Date: July 26, 2025

Slopeside AI, LLC (“Slopeside,” “we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of data across all services, platforms, and technologies we offer. This Privacy Policy outlines how we collect, use, disclose, and protect personal data when you visit our website (https://slopeside.ai), use our services, or interact with us in any capacity.


1. Scope

This Privacy Policy applies to:

  • Users of our website (https://slopeside.ai)
  • Clients, prospects, and their authorized users
  • Individuals whose data is included in our audience segments or intent data products
  • All other users who interact with our Services or data pipelines

This policy does not apply to third-party websites or services linked through our platform.


2. Definitions

“Personal Data” means any information relating to an identified or identifiable natural person.

“Client Data” means data provided to us by or on behalf of a client for use in connection with our services.

“Processed Data” means data collected, transformed, modeled, or derived by Slopeside from commercial sources, bidstream feeds, and search-based signals for targeting and analytics purposes.

“Services” means all tools, products, systems, and features offered through Slopeside.


3. Categories of Data Collected

We collect or receive data in the following ways:

A. Directly from You

  • Full name, email, company, role, and phone number (if submitted via forms)
  • Billing and account registration details
  • Support inquiries and communications

B. Automatically via Website or Platform Usage

  • IP address, browser type, operating system, referral URLs, session timestamps
  • Activity logs, cookies, and pixel data

C. From Third-Party Sources (Used in Audience Segments)

  • Public records and licensed databases
  • Bidstream data from advertising exchanges
  • Search feed and comparison site behavior
  • Aggregated event-based data captured across independent sessions

All such data is de-identified and processed to identify trends, not individuals, in accordance with applicable data minimization standards.


4. Legal Basis for Processing (GDPR, CCPA/CPRA, U.S. State Laws)

Slopeside processes personal data on the following legal grounds:

  • Consent, where required by law (e.g., EU-based website tracking)
  • Legitimate interest, including ad optimization, security, and analytics
  • Contractual necessity, for servicing client contracts and integrations
  • Legal obligation, where processing is required by law or legal orders

We do not knowingly process data for automated decision-making or profiling with legal consequences.


5. Purpose of Processing

We process personal and commercial data for the following purposes:

  • Delivering and maintaining our Services
  • Creating audience segments for advertising or analytics
  • Supporting customer requests and troubleshooting
  • Performing audits, compliance checks, and fraud detection
  • Communicating with users and providing product updates
  • Ensuring platform security and monitoring abuse

6. Disclosures and Sharing of Data

We may disclose data:

  • To subprocessors and service providers under binding agreements (e.g., infrastructure hosting, CRM, analytics)
  • To ad platforms or email delivery systems on your behalf, only with your authorization
  • In response to lawful requests by public authorities
  • In the event of a corporate transaction (e.g., acquisition, restructuring)

We do not:

  • Sell or lease personal data to data brokers
  • Share consumer behavioral profiles in raw form with advertisers

Subprocessors are contractually obligated to handle all personal data in accordance with our data protection requirements.


7. International Transfers

Where applicable, personal data may be transferred to and stored in the United States or other jurisdictions. For data originating in the European Economic Area, United Kingdom, or other regulated territories, we implement:

  • Standard Contractual Clauses (SCCs)
  • Transfer Impact Assessments (TIAs)
  • Additional encryption and access controls where necessary

8. Retention of Data

We retain personal and client-provided data:

  • As long as required to fulfill the purposes for which it was collected
  • For the duration of the client’s active agreement with Slopeside
  • As necessary to comply with legal obligations or defend legal claims

Data no longer needed is deleted, anonymized, or securely archived.


9. Data Security

Slopeside implements commercially reasonable administrative, technical, and physical security controls to protect personal data. These include:

  • Role-based access permissions
  • TLS encryption in transit
  • Regular penetration testing
  • Third-party audits of infrastructure providers (e.g., AWS, GCP)

If we become aware of a data breach affecting your information, we will notify you in accordance with applicable legal requirements.


10. Cookies and Other Tracking Technologies

We use cookies and web beacons to improve our site and measure performance. Types of cookies include:

  • Essential cookies for navigation and login
  • Analytics cookies to understand behavior
  • Advertising cookies to manage retargeting

You can adjust cookie preferences via browser settings or opt-out tools like the DAA or NAI consumer choice portals.


11. Individual Rights

Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your personal data
  • Object to or restrict processing
  • Opt-out of sales or sharing of personal data
  • Receive a copy of your personal data in a portable format

To exercise your rights, email privacy@slopeside.ai. We may need to verify your identity before fulfilling requests.


12. Do Not Sell or Share My Info (U.S. Residents)

Under CPRA and similar state laws, residents of California and other states have the right to opt-out of the “sale” or “sharing” of personal data.

Slopeside does not sell consumer data. We only share data with vendors and platforms to perform contracted services. If you wish to opt out of certain uses, contact us at privacy@slopeside.ai.


13. Children’s Data

Our Services are not intended for or directed at individuals under 18. We do not knowingly collect personal data from children. If we learn we’ve collected such data, we will promptly delete it.


14. Changes to This Policy

We may revise this Privacy Policy periodically. When we do, we will:

  • Update the Effective Date above
  • Notify you via the website or email if material changes occur

Continued use of our Services following notice of changes constitutes your acknowledgment and acceptance.


15. Contact Us

If you have questions or concerns regarding this Privacy Policy, contact: