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B2B Paid Media Strategy
Tactics to improve campaign performance
Meta Ads for B2B
Facebook and Instagram B2B strategies
Audience Targeting
Build audiences that convert to qualified leads
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Lower costs and improve lead quality
Industry Insights
Marketing trends and performance benchmarks
CASE STUDIES
Advertising Semaglutide on Meta Without Getting Banned
Why Cold Email Isn’t Working (And How Intent Signals Fix It)
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B2B Software Companies
Higher match rates for software evaluation audiences
HR Technology Platforms
Target decision-makers evaluating workforce solutions
Fintech Companies
Reach prospects researching business banking solutions
Professional Services
Identify businesses seeking consulting and legal services
Marketing Technology
Target teams comparing automation platforms
Welcome to smarter B2B audience targeting (finally)
Slopeside connects business research behavior to social profiles, solving the match rate problem that's been crushing B2B campaigns. Target prospects actively evaluating solutions in your category.
News & Insights
Struggling to advertise weight loss medications like Semaglutide on Meta? Here’s how to navigate Meta’s ad policies without getting flagged — and how behavioral targeting unlocks safe, effective reach.
Struggling to advertise weight loss medications like Semaglutide on Meta? Here’s how to navigate Meta’s ad policies without getting flagged — and how behavioral targeting unlocks safe, effective reach.
Learn how high-intent seed audiences help brands improve Meta lookalikes, reduce wasted spend, and reach better buyers across Facebook and Instagram.
Learn how high-intent seed audiences help brands improve Meta lookalikes, reduce wasted spend, and reach better buyers across Facebook and Instagram.
Everyone talks about intent data—but most of it doesn’t convert. Learn what makes intent audiences perform and how to spot real buyer signals.
Everyone talks about intent data—but most of it doesn’t convert. Learn what makes intent audiences perform and how to spot real buyer signals.
Learn how marketing agencies use behavioral data and Lift audiences to reduce CPAs, boost ROAS, and deliver better results for clients on Meta.
Learn how marketing agencies use behavioral data and Lift audiences to reduce CPAs, boost ROAS, and deliver better results for clients on Meta.
Meta’s interest targeting and lookalikes are broken. Learn how behavioral audiences built on real-time intent signals are lowering CPAs and improving ROAS for ecommerce brands.
Meta’s interest targeting and lookalikes are broken. Learn how behavioral audiences built on real-time intent signals are lowering CPAs and improving ROAS for ecommerce brands.
You don’t need a site visit to retarget shoppers. Here’s how to reach high-intent ecommerce buyers based on their off-site behavior across the web.
You don’t need a site visit to retarget shoppers. Here’s how to reach high-intent ecommerce buyers based on their off-site behavior across the web.
Behavioral data represents a massive opportunity for agencies to expand their service offerings, increase...
Search advertising has become increasingly expensive and competitive. Keyword costs continue rising while...
Most retargeting campaigns rely on the simplest possible signal: someone visited your website. You install...
Lookalike audiences have fallen out of favor with many digital marketers. After years of declining performance,...
For years, interest-based targeting was the gold standard for digital advertising. You could target “people...
Shopify stores rely heavily on lookalike audiences for customer acquisition, and it’s easy to understand...